Louis Vuitton ups ante against online fakes
Global luxury retailer Louis Vuitton and writing instruments major Mont Blanc have approached the Delhi High Court to restrain Chandigarh bas Adidas Canada ed ecommerce firm Digaaz from selling their products.
The two filed a suit through law firm Anand and Anand last month.
In its order, the Court took cognizance of the numerous consumer complaints and allegations of frau Adidas Canada d against the Website and granted an ex parte ad interim injunction in favour of Mont Blanc and Louis Vuitton. It Adidas Canada also restrained Digaaz from dealing in counterfeit products bearing the two firms names.
An e mail sent to Digaaz remained unanswered.
Several other brands such as Hermes, Cartier and Gucci have also earlier resorted to legal recourse to protect their brands from cheap lookalikes.
According to an Assocham, the fake luxury goods market in India is growing at a 40 45 per cent rate annua Adidas Canada lly and is likely to more than double to crore from about crore at present.
The industry body noted that web shopping portals account for over 25 per cent of the fake luxury goods market in India.
Handbags, watches, sunglasses, perfumes and cosmetics are the most imitated products and come largely from China.
Assocham points out that there is an urgent need to educate customers on brand heritage and create awareness about original products.
Globally, the fake luxury products market is about 7 per cent of the overall luxury market. It has an estimated value of over $22 billion against the the $320 billion global luxury industry.